Nikweli creates a job marketplace with mobile and Internet access. With more than 90% of job seekers having access to a simple phone – compared to only 11% with Internet access – there is an enormous opportunity to leverage mobile technology to provide a scalable information sharing solution. By allowing new labour market entrants to register their professional profile by sending messages from a simple mobile, Nikweli offers an easy to use, affordable solution. Text messages are inexpensive, costing much less than $0.01/message in Tanzania’s competitive market. Average cost of registration for Nikweli services to job seeker equals $0.06. To compare, the current job search methods require candidates to spend on average $2/day on transport over multiple days and forego productive activities. Nikweli will increase levels of employment and improve employability of candidates enabling them to build professional profile and hence provides opportunity for formalization which leads to better paid jobs.