Stage 5: Scaling
Development Media International (DMI) runs radio, televisionand mobile campaigns to change behaviours and improve lives in developing countries. We generateevidence of impact using robust evaluations, and scaleup the most effective campaigns to reach many millions of people.
We are building the evidence base for mass media behaviour change campaigns, one issue at a time.We have recently completed a groundbreakingrandomised controlled trial (RCT) of a child survival radio campaign. We are launching afamily planning RCTandplanning research studies on family healthand early childhood development.
Registered in United Kingdom.
Gender, Health, Non-communicable Diseases and 1 MoreSEE ALL
Gender, Health, Non-communicable Diseases and Social and Behavior ChangeSEE LESS
Tanzania, Burkina Faso, Congo, Democratic Republic of the and 1 MoreSEE ALL
Tanzania, Burkina Faso, Congo, Democratic Republic of the and MozambiqueSEE LESS
Countries Implemented In
Development Media International (DMI) runs radio, television and mobile campaigns to change behaviours and improve lives in developing countries. We generate evidence of impact using robust evaluations, and scale up the most effective campaigns to reach many millions of people. By providing $397,000 in funding,DIV is supporting the evaluation costs with the expectation that the results will strengthen the evidence base in reproductive health behavior change.
How does your innovation work?
Where the evidence base is sufficient, we run mass media campaigns that reach millions of people. We use the provenSaturation+methodology (saturation, science, stories)to change behaviours at population level, cost-effectively and sustainably. We are currently active inBurkina FasoandDRC, and are planning a campaign inMozambique.