Stage 1 : Ideation
IDEO.org and Water and Sanitation for the Urban Poor (WSUP) will design and test the hypothesis that a digital platform can recreate the success of ClTS, a method for stimulating improved sanitation demand through the use of social pressure that has proven successful in rural contexts, in urban environments. Through this pilot program, IDEO.org and WSUP will leverage existing technologies, such as online mapping, SMS, and social media tools, to create a prototype digital platform and use it to run a pilot ClTS program in Kumasi, Ghana. Kwame Nkrumah University of Science and Technology (KNUST), or another academic partner, will provide monitoring and evaluation support to determine whether or not the pilot program is successful.
Water Sanitation and Hygiene (WASH), Sanitation, Human Centered Design and 1 MoreSEE ALL
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Funds Raised to Date
To use digital tools to facilitate improved sanitation in urban environments.
How does your innovation work?
To attempt to replicate the success of ClTS in urban communities, IDEO.org will undertake its human centered design approach to develop a prototype of a digital platform that will enable and motivate individuals to map and share instances of poor sanitation within a community to visualize the problem and mobilize collective action. The platform prototype will enable people to upload and share content via both smart phones and basic mobile phones. Those without access to mobile phones will be able to participate via physical maps that will be printed and shared in key community hubs. The scale of participation from different populations, from low-income individuals using their mobile phones to more educated decision-makers using social media, is intended to create effective and viral social pressure that WSUP can build on through the traditional elements of ClTS.
Planned Goals and Milestones
Given the limited investment needed to implement a ClTS program, the international aid community, including the ClTS Foundation, UNICEF, and the World Bank, play a cThis will include a public "triggering" event, where the map of open defecation instances is shared with the neighborhoods in the community by local leaders, and plans for and connections to resources for improved sanitation, such as public toilet construction and financing for in-home toilets, once demand is created. ritical role in scaling successful ClTS models by investing heavily in their codification and promotion. Much like the aid community did with rural ClTS, we hope that if successful, this community will promote the viral adoption of the digital platform and urban ClTS programs if it ultimately results in positive social and behavior change.
This application of technology builds off of the promising evidence of the viability of online technologies to promote collective action in urban areas. It also capitalizes on the increasing penetration of mobile phones (75% in Ghana), and the popularity of social media sites like Facebook, which is now the most popular website in Ghana. By building upon free and open-source platforms, the cost of scaling this innovation after development and refinement is expected to be less than the cost of the rural implementation of ClTS, which is between $5 and $10 per capita.