The primary short-term objective of this project is to establish proof of concept for feasibility and acceptability of the Zuri Health insurance product. Specifically, we will address the following questions: • Is there willingness to pay for outpatient, mobile-first product, and what level of uptake will we see within the target population for an outpatient insurance plan? • What level of utilization will we find for enrolled Zuri Health members? What proportion of health care expenses can be covered by this health plan? • What impact will a lottery prize incentive increase on uptake, retention, and utilization rates? If successful, we plan to scale this innovation with and through existing public sector institutions. Our partners in this project are the Kenyan Ministry of Health and National Hospital Insurance Fund.
We are using this grant to evaluate the acceptance and feasibility of our insurance product and benefit package for outpatient government health services. We are also testing the impact of lottery-like incentive product features toward adoption of insurance and utilization of health services.