With support from Development Innovation Ventures, the Università Commerciale Luigi Bocconi's Laboratory for Effective Anti-poverty Policies (LEAP) is conducting a randomized controlled trial to understand if long- term cultural norms can be changed by a simple, low cost approach to shifting behavior around cutting practices . Implemented in collaboration with Save the Children, the International Rescue Committee, and CARE International, the approach that is being tested consists of community meetings where anonymous polling and other activities show that many community members want female cutting to end and help opponents of the practice to identify allies. Rather than trying to convince people to change their minds, this low-cost and innovative approach focuses on safely revealing those whose opinions have already shifted but who have not yet changed their behavior. This research by Drs. Eliana La Ferrara and Selim Gulesci will expand the evidence base for programs that address female genital mutilation and will be widely disseminated to organizations that address the practice around the world and influence future generations.