Updated May 26, 2019


Emergency response system for road traffic injuries using a short code hotline number, 24/7 call center, and local volunteer first responders who are trained in basic trauma first aid and provided with necessary medical equipment.


Jon Moussally

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Stage 5: Scaling

Following our successful pilot, we have expanded our operations up to a total of 115 km on 3 major highways. We are continuing to grow our service in Bangladesh and are now exploring partnerships to expand the model to other developing nations.

Registered  In Bangladesh.

Focus Areas:



Implemented In:


BangladeshSEE LESS

Country Implemented In
Funds Raised to Date
Verified Funding


Road traffic injuries are a rapidly growing epidemic throughout the developing world but often get less attention than other healthcare challenges. In addition to causing immense suffering for the victims, these events can also have profound and multigenerational impacts on families and communities. Sadly, despite the overwhelming need for rapid access to care, many developing countries lack a formal pre-hospital emergency medical system to treat these victims at the crash scene.



We provide free trauma first aid services on the highways. Our service model utilizes an emergency hotline number, a 24/7 call center, and volunteer first responders recruited from the local community who are trained in basic trauma first aid and provided with necessary medical equipment like stretchers and bandages. The training curriculum has been designed to teach simple but life-saving skills that can be learned and performed even by those with little formal education.

Target Beneficiaries

The direct beneficiaries of the service are patients injured on the highways and in need of urgent medical care, with all demographics represented. The indirect beneficiaries are TraumaLink’s nearly 500 Volunteer First Responders, all of whom are local community members from many different backgrounds including teachers, small business owners, and farmers. The community-at-large also benefits from the increased attention on road traffic injuries and the focus on creating a safer community.

Mission and Vision

We have developed this simple, low cost, and easily scalable model so that it utilizes resources available in any developing nation. Our dream has always been to prove the effectiveness of the model in Bangladesh, so that it could then serve as an example in bringing these vital services to other underserved areas in the developing world.

Innovation Description

Before beginning operations we hold multiple meetings with local community members and leaders to create strong relationships and recruit potential volunteers. All volunteers receive training on basic trauma first aid, in small groups, from a Bangladeshi physician-trainer, focusing on life saving skills that are easy to teach, learn, and perform. Successful graduates are registered to serve as TraumaLink Volunteer First Responders and undergo retraining every 6-12 months. They are supervised by paid TraumaLink field staff who provide local support and quality control.

We have a dedicated emergency hotline number that provides access to our 24/7 call center. Operators first collect information on the incident location and number of injured patients. Using this information, our custom designed software automatically dispatches volunteers by SMS message, prioritized by their proximity to the crash scene. First aid supplies are stored in easily accessible locations to provide 24 hour a day availability. After patients have been treated at the crash scene, operators provide guidance on the nearest appropriate medical facility based on each patient’s location and the severity of their injuries. When all victims have been transported from the scene, the operator follows up by phone with the first responders to collect additional demographic and operational information related to the call.

Competitive Advantage

Bangladesh does not currently have a comprehensive national emergency response system to treat traffic injury victims. Yet, when a crash occurs there are almost always people at the scene trying to help. Without proper training or equipment, however, these efforts may not always help to improve patient outcomes and can sometimes cause harm. We felt that if we could harness this good will by providing guidance, education, and first aid supplies then we could really start making a difference in peoples' lives. The widespread and rapidly growing use of mobile technology in Bangladesh has given us an extremely powerful tool for organizing these volunteer emergency services that did not exist just a few years before.

Planned Goals and Milestones

We are actively expanding our services in Bangladesh, first prioritizing the major highways, where most serious incidents are occurring. We will then move into secondary roads and eventually create a cohesive national network of community-based first responders integrated with government services. We are also exploring several partnerships to create similar projects in other developing countries.
Funding Goal50,000
Projected Cumulative Lives Impacted100,000


Dec 2018
New Product Or Service
15 km expansion on Dhaka-Chittagong Highway in Gazariya
Jul 2018
Recognition ReceivedPENDING
TITLEGlobal South eHealth Observatory Award
May 2018
New Product Or Service
10 km expansion on Dhaka-Aricha Highway in Dhamrai
Mar 2014
Recognition ReceivedPENDING
Harvard Business School New Venture Competition Semi-finalist
TITLEHarvard Business School New Venture Competition Semi-finalist
Mar 2013
Recognition ReceivedPENDING
Harvard University Dean’s Health and Life Sciences Challenges Finalist
TITLEHarvard University Dean’s Health and Life Sciences Challenges Finalist
Nov 2014