Stage 3: Proof of Concept
After extensive market research with pregnant women, researchers and nutritionists in Bangalore, the implementers have developed several prototypes of these biscuits, specifically designed to the tastes and preferences of pregnant women in India. They believe that their solution will translate to higher adherence, reduced iron deficiency, and increased positive health outcomes among the 11 million non-adherent pregnant women per year, and their unborn children.
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Funds Raised to Date
A culturally appropriate iron-fortified biscuit in India
How does your innovation work?
Violet Health will develop a culturally appropriate iron_fortified biscuit, indistinguishable in taste from other popular biscuits in India, to determine if it will be a desirable alternative to pregnant women than iron pills.