Updated Jun 12, 2020

CyberRwanda: A Direct-To-Consumer Intervention in Rwanda

https://www.ylabsglobal.org/

Rebecca hope Rebecca.hope@ylabsglobal.org

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CyberRwanda uses technology and storytelling to equip and empower adolescents with knowledge and self-efficacy to prevent unplanned pregnancy and HIV.

CyberRwanda is a digital platform that aims to improve the health and livelihoods of urban and peri-urban adolescents (12-19 years) by supporting them at every step of their healthcare journey. Co-designed with over 800 Rwandan youth, the CyberRwanda online platform and corresponding program includes narrative storylines, a robust FAQ library, and a youth-friendly pharmacy locator. For young pe...
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CyberRwanda is a digital platform that aims to improve the health and livelihoods of urban and peri-urban adolescents (12-19 years) by supporting them at every step of their healthcare journey. Co-designed with over 800 Rwandan youth, the CyberRwanda online platform and corresponding program includes narrative storylines, a robust FAQ library, and a youth-friendly pharmacy locator. For young people who do not have phone access, CyberRwanda is currently available on tablets in 60 schools across six districts and popular Youth Centers across the country. The CyberRwanda program also includes gamified digital and in-person training for pharmacists at partnering health facilities that educate them on topics such as provider bias, youth access to health products, and voluntary FP/RH care. Using youth-driven design approaches, every aspect of CyberRwanda - from the visual look and feel to the character names and FAQ content - was designed with input from over 800 young people and 200 parents, teachers, health care providers, and community leaders. This has helped ensure that the platform is not only fun and educational but also that the content, tone, and feel meet young people’s needs and are more impactful in addressing teen pregnancy and HIV prevention. All content has been reviewed, validated, and approved through the appropriate technical working groups within the Rwandan government.
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Stage 4: Transition to Scale

YLabs is currently conducting an RCT to assess the impact and cost-effectiveness of this digital platform. The 3-arm cluster randomized controlled non-inferiority trial study will be conducted in 60 schools across eight districts in Fall 2020.
Registered in Rwandain Rwanda

Focus Areas:

Digital Development, Sexual and Reproductive Health, HIV/AIDS and 7 MoreSEE ALL

Digital Development, Sexual and Reproductive Health, HIV/AIDS, Education, Gender, Health, Youth, Digital Inclusion & Connectivity, Human Centered Design and Social and Behavior ChangeSEE LESS

Implemented In:

Rwanda

RwandaSEE LESS

3
Key Partners
1
Country Implemented In
25,000
Customers
24
Employees
$4,800,000
Funds Raised to Date
Verified Funding
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Problem

Around the world, young people don’t have access to accurate and age-appropriate Family Planning and Reproductive Health (FP/RH) information. Since FP/RH education is rarely comprehensive, adolescents naturally turn to the internet and social media for information, much of which is inaccurate, prescriptive, or difficult to understand. CyberRwanda puts engaging, evidence-based information into the palm of their hands. This is a challenge across the globe - and we're stepping up in Rwanda.

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Solution

CyberRwanda is a digital platform that aims to improve the health and livelihoods of urban and peri-urban adolescents by supporting them at every step of their healthcare journey. Co-designed with over 800 youth, the CyberRwanda platform includes narrative storylines, a robust FAQ library, and a pharmacy locator to support access to health products. For young people without phone access, it is available on tablets in 60 schools across six districts and popular Youth Centers across the country.

Target Beneficiaries

Using youth-driven design approaches, every aspect of CyberRwanda - from the visual look and feel to the character names and FAQ content - was designed with input from over 800 young people and 200 parents, teachers, health care providers, and community leaders. This has helped ensure that the platform is not only fun and educational but also that the content, tone, and feel meet young people’s needs and are more impactful in addressing teen pregnancy and HIV prevention.

Mission and Vision

CyberRwanda's mission is to radically transform how young people plan and protect their futures by designing tools with and for youth that help them make informed choices about their health and livelihoods. Our vision is to reduce teen pregnancy for low-income youth by scaling digital tools that provide high-quality comprehensive sexuality education, employment readiness training, and signposting to sexual health services from trained, friendly local providers.

Competitive Advantage

There is no product on the market like CyberRwanda. With Cyber Rwanda, young people are able to learn about FP/RH information on their own terms and can order products online and pick them up at local pharmacies if they need them. Other features that give CyberRwanda a competitive advantage include; 1. The UX, visual design, and content of the website was created with young people. 2. To honor young people’s preferences for privacy, products are available for pick-up at their pharmacy of choice. 3. Clients are medically screened prior to buying products and receive tailored recommendations. 4. CyberRwanda is accessible by youth without access to technology. 5. All behavior change outcomes and content have been tested and developed using social behavior change communication theory and for both sexes - not just girls - ensuring that content resonates with both perspectives and is gender-transformative. 6. We train pharmacists to increase the provision of youth-friendly care.

Planned Goals and Milestones

Our team is female lead and diverse in background, age, and gender. We have deep expertise in adolescent health, behavioral science, epidemiology, gender, program evaluation, digital product design and development, marketing, and brand design. While this project is lead by YLabs our of our office in Kigali, Rwanda, we are fortunate to work closely with our implementing partner, The Society for Family Health. The executive team at SFH is female-led and Rwandan.
Funding Goal2,000,000
Projected Cumulative Lives Impacted100
RecruitWe are currently seeking to build our board
New FeatureThe self-care aspects of this digital intervention may be useful to those who are trying to deliver health information and services during COVID-19

The Team Behind the Innovation

Our team is female lead and diverse in background, age, and gender. We combine diverse disciplines to develop and measure innovative solutions with young people and their communities. Our team brings expertise in adolescent health, behavioral science, epidemiology, gender, program evaluation, digital product design and development, marketing, and brand design.

EXECUTIVE TEAM INCLUDES WOMEN

Milestone

Mar 2019
Recognition ReceivedPENDING
Feb 2019
Key Partnership
Implementation
ORGANIZATIONSociety for Family Health  
as part of
 CyberRwanda
Sep 2016
Recognition ReceivedPENDING
Winner: Quality Innovation Challenge
Sep 2016
New Country Implemented In
Rwanda

Supporting Materials

GoldandGrit-Cyber-Rwanda-Web-77.pdf