Updated Apr 23, 2019

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Empowering Passengers to Improve Road Safety

To reduce road accidents through encouraging passengers to speak up about safety.
How does your innovation work?
Each year, the number of deaths caused by road accidents is on par with those caused by AIDS, TB, and malaria combined. With this high bar of evidence to support their solution, DIV will fund Zusha! to expand throughout Kenya and into other countries in East Africa.
To reduce road accidents through encouraging passengers to speak up about safety.
How does your innovation work?
Each year, the number of deaths caused by road accidents is on par with those caused by AIDS, TB, and malaria combined. With this high bar of evidence to support their solution, DIV will fund Zusha! to expand throughout Kenya and into other countries in East Africa.
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Stage 2: Research & Development

Georgetown University proved, through their Stage 2 randomized control trial, that the simple innovation of putting stickers in buses in Kenya that empower passengers to speak up about reckless driving reduces road accidents by 25%.
Registered in Kenyain Kenya

Focus Areas:

Health and Social and Behavior Change

Health and Social and Behavior ChangeSEE LESS

Implemented In:

Kenya

KenyaSEE LESS

1
Country Implemented In
$2,990,570
Funds Raised to Date
Verified Funding
?

Planned Goals and Milestones

At scale, this simple innovation has the potential to save countless lives each year, for a fraction of the cost of other road safety interventions.

Milestone

Jun 2017
Date Unknown
Created
Date Unknown
New Country Implemented In
Kenya